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Sunday 29 September 2013

Fashion is a colour

We are so pleased to be part of the 2014 Australian Indigenous Fashion week, set to take place next April and represent woman of ethnicity, with supermodel Samantha Harris as the Ambassador.

Founder of Sundari Cosmetics, Lea Rajendran says ' we have been very fortunate to work alongside some great organisations in Melbourne, which have been instrumental in exposing our brand and giving it some street cred. I always wanted to expand beyond Melbourne and be part of something that really depicted what Sundari Cosmetics is about, empowering woman of colour'.  I dont see beauty as just products that enhance our looks, it is an inner confidence, determination and self belief that in life anything can be achieved if you put your mind to it....
Australian Indigenous Fashion Week (AIFW) is a great platform for upcoming designers and artists to show case their talents and help increase awareness & improve the economic status of indigenous  communities and ethnicities. Lea says ' it was natural for us to be part of this, growing up I struggled with feeling that my colour would mean less opportunities & always trying to prove myself worthy. I know this not to be the case now, so it is important we help others to realise there dreams.

Lea will be working closely with super model, Samantha Harris teaching the models how to look after their skin, apply make up & prep them for the runway using Sundari Cosmetics. This journey will be published in a mainstream magazine, which will take the brand to another level and reach a greater audience.

Sundari Cosmetics will be supporting this event & designers, who will be mentored by the likes of Australian fashion icons, Sass & Bide. 

The future is bright for Sundari Cosmetics and the people & organisations we support.